This is your brain on food.

Food isn’t just fuel. It's a powerful dopamine booster that hijacks your brain. Like drugs. So while the other food delivery services talk about convenience, Postmates knows that what you actually crave is the feeling food gives you.

This campaign is an exhibition of food euphoria that celebrates the visceral feelings Postmates delivers.

Cannes Lions Shortlist / One Show Silver / Webby Nominee / It’s Nice That / AdWeek / The Drum / LBB / Marketing Dive

To bring it to life, we partnered with musicians and artists who translated taste into sounds and visuals. From heavy metal to electropop, claymation to 3D characters, 2D animation to celluloid scratch film, their unique styles captured the trips each food triggers when you take that first bite.