Make it poppi

Other good-for-you sodas talk about health benefits. But poppi knows the real reason you drink soda: VIBES. It’s a dopamine hit for the senses that can transform any moment. So this Super Bowl we turned the vibes up—wayyy up—summoning the ultimate vibe setter, Charli XCX, to throw a absurd, poppi-fueled rave ft. Rachel Sennott.

Super Bowl LX / LBBOnline / MusebyClio / NYT / AdWeek / Billboard / Cosmopolitan / Variety

“I think it’s just a vibes thing.”

-Charli XCX

“Vibes.”

-Rachel Sennott

In close collaboration with team poppi and Charli’s A24 movie director, Aidan Zamiri, we didn’t just summon Charli, we summoned her world.

poppi summoned Charli. Then, Charli summoned poppi all throughout her press tour with cans rebranded to reflect the emotional benefit poppi brings: VIBES