Vibes. The Campaign That’s Just Vibes.

Made with only 5g of sugar, poppi is a soda you don’t have to overthink. So we made a Super Bowl campaign you don’t have to overthink. For an audience that’s tired of overthinking. They’re just here for the vibes. So poppi just brought the vibes.

Super Bowl LX / LBBOnline / MusebyClio / NYT / AdWeek / Billboard / Cosmopolitan / Variety

“I think it’s just a vibes thing.”

-Charli XCX

“Vibes.”

-Rachel Sennott

The vibes were so powerful they ripped through the space-vibe continuum, summoning the ultimate vibe setter, Charli XCX, for an absurd, poppi-fueled rave ft. Rachel Sennott.