The Cheapest Campaign Ever.

The cost of making a grocery store campaign ends up on your grocery bill. So to prove that No Frills is committed to keeping their prices as low as possible, we made the cheapest grocery store campaign ever—three radio spots narrated by a text-to-voice reader, written by an unpaid intern (me), airing at 3am in the middle of nowhere Canada.

Marketing Awards - Gold / Crystal Awards - Gold / Applied Arts - Young Blood Radio / Applied Arts - Radio 30 seconds / AdTeachings / Applied Arts