The World’s First Christmas Carol About Pizza

In a sea of earnest holiday campaigns, talking about what a beautiful time of year it is, Boston Pizza decided to go the other way. Waaay the other way. They made the world’s most Christmas-y pizza and introduced it with the world’s most pizza-y Christmas carol.

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To deliver the most Christmas-y pizza, Boston Pizza made the most Christmas-y pizza box. A caroling box equipped with light-sensing technology that sung our pizza carol each time you opened it.